show revenue per user 2025

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Acme Corporation generated £2.44 in ecommerce revenue per user in 2025, up 3.3% from £2.37 in 2024.

1 Jan 2025 to 31 Dec 2025 · compared with 1 Jan 2024 to 31 Dec 2024 · Europe/London

Objectives

Achieved1Not assessed4of 5 objectives

Achieve £2,354,490.75 in total ecommerce revenue during 2025
Achieved
Target £2,354,491actual £3,195,369
GA4 purchase revenue exceeded the 2025 target by £840,877.96, or 35.7%.
Deliver a cumulative ROI of 345% across 2025
Not assessed
Target 345%not measured in this report
GA4 revenue and user totals do not include media spend or agency fees, so cumulative ROI cannot be calculated.
Maintain an average order value of £27.39 across 2025
Not assessed
Target £27.39not measured in this report
Transactions were not included in the requested revenue-per-user analysis, so average order value cannot be assessed.
Achieve £3,139,321 in total ecommerce revenue during 2026
Not assessed
Target £3,139,321not measured in this report
This report covers calendar 2025 and does not measure 2026 revenue progress.
Maintain an average order value of £29.77 across 2026
Not assessed
Target £29.77not measured in this report
This report covers calendar 2025 and does not include the 2026 transactions needed to assess average order value.

Revenue per user increased
£2
up +3.26%from £2
Ecommerce revenue per user reached £2.44 in 2025, compared with £2.37 in 2024. This derived measure increased by 3.3% year over year.
Revenue grew year over year
£3,195,369
up +2.14%from £3,128,317
Total ecommerce revenue was £3.20 million in 2025, £67,052 higher than in 2024 and comfortably above the 2025 revenue objective.

Revenue per user is a derived metric calculated as GA4 purchaseRevenue divided by totalUsers. It is not average revenue per purchaser and may be affected by user-identity and consent settings.
Compared calendar 2025 with calendar 2024, the immediately preceding period of equal length.
Revenue per user was calculated as purchaseRevenue divided by totalUsers: £3,195,368.71 / 1,308,242 in 2025 and £3,128,316.53 / 1,322,550 in 2024.
The report is anonymised: identifying company details and the source GA4 property identifier have been removed.