What was the revenue per user during the first six months of 2026? Use 2026-01-01 to 2026-06-30, compared with the same period last year.

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ANON8 Sept, 14:28agent took 1m 2stask 1330eab4

Revenue per user was £2.31 in the first half of 2026, down 8.8% from £2.53 in the same period of 2025 because user growth outpaced revenue growth.

1 Jan 2026 to 30 Jun 2026 · compared with 1 Jan 2025 to 30 Jun 2025 · Europe/London

Objectives

On track1Not assessed4of 5 objectives

Achieve £3,139,321 in total ecommerce revenue during 2026
On track
Target £3,139,321actual £1,782,730
First-half revenue is 56.8% of the annual target, ahead of a straight-line midyear pace of 50%.
Achieve £2,354,490.75 in total ecommerce revenue during 2025
Not assessed
Target £2,354,491actual £1,695,429
The report covers only January–June 2025 and cannot determine the completed full-year objective from this period alone.
Deliver a cumulative ROI of 345% across 2025
Not assessed
Target 345%not measured in this report
ROI requires media spend and agency-fee data, which were not included in the GA4 queries.
Maintain an average order value of £27.39 across 2025
Not assessed
Target £27.39not measured in this report
Average order value requires transaction data, which was not included in the GA4 queries.
Maintain an average order value of £29.77 across 2026
Not assessed
Target £29.77not measured in this report
Revenue per user is not average order value, and transactions were not queried.

Revenue per user declined
£2
down -8.79%from £3
Revenue per user was £2.31 in January–June 2026, compared with £2.53 in the same period last year. This derived measure fell 8.8% year over year.
User growth outpaced revenue
772,622
up +15.28%from 670,184
Total users increased to 772,622, up 15.3% year over year. This was substantially faster than revenue growth and therefore diluted revenue per user.

Revenue per user is a derived metric calculated as GA4 purchase revenue divided by GA4 total users. GA4 returned GBP as the property currency and did not report sampling or thresholding.
Compared 1 January–30 June 2026 with the same calendar period, 1 January–30 June 2025.
Revenue per user was calculated as purchase revenue divided by total users: £1,782,729.56 / 772,622 = £2.3074 in 2026 and £1,695,428.57 / 670,184 = £2.5298 in 2025.
All client-identifying names, domains, property identifiers and content have been anonymised.