Fidelity

did we hit our targets in august

anon
ANON8 Sept, 14:17agent took 2m 15stask 495dc80e

Notes

  • GA4 returned no sampling or thresholding warning. Average order value was calculated as purchase revenue divided by transactions; revenue pacing uses a straight-line annual benchmark and does not account for seasonality.
  • August 2026 was compared with August 2025 because the question asks whether targets were hit in August and year-on-year comparison controls for seasonality.
  • Annual objective progress uses 1 January–31 August 2026 and compares it with 1 January–31 August 2025.
  • Average order value is calculated as purchase revenue divided by transactions because GA4 does not provide an average-order-value metric in the available schema.
  • The report is anonymised throughout; underlying numeric data uses the configured anonymised source property.
  • All objectives returned by Zequence are included; 2025 objectives are historical and were already marked completed.
  • The saved file was created before its own URL was available, so its embedded jsonFileUrl may show a placeholder; the inline report contains the valid recovery URL.
Domain
acmecorp.com
GA4 property
[redacted]
Period

1 Aug 2026 to 31 Aug 2026 · compared with 1 Aug 2025 to 31 Aug 2025 · Europe/London

Generated
2026-09-08T14:19:30Z
Contract
3.1
Mode
Anonymised

Headline

By the end of August, average order value had beaten its 2026 target and annual revenue was ahead of the pace needed to hit target.

All observations

ObservationMetricDimensionValuePreviousChangeSignificance
Annual revenue is ahead of paceRevenue reached £2,657,779.69 by 31 August, equal to 84.7% of the £3,139,321 annual target after 66.7% of the year; it was 11.1% higher than at the same point in 2025.purchaseRevenue£2,657,780£2,392,242up +11.10%high
Average order value beat targetYear-to-date average order value was £30.04, 0.9% above the £29.77 target and 2.7% above the comparable 2025 level.averageOrderValue£30.04£29.25up +2.70%high
August revenue grew stronglyAugust generated £446,522.29 in ecommerce revenue, up 25.0% year on year.purchaseRevenue£446,522£357,121up +25%high
August transactions increasedTransactions rose to 14,846 in August, 18.0% more than in August 2025.transactions14,84612,586up +18%medium
August sessions increasedSessions reached 225,556 in August, up 19.5% year on year.sessions225,556188,679up +19.50%medium

GA4 requests issued

Year-to-date ecommerce performance through August 20261 row
{
  "v_dateStart": "2026-01-01",
  "v_dateEnd": "2026-08-31",
  "v_dimensions": [],
  "v_metrics": [
    {
      "name": "purchaseRevenue"
    },
    {
      "name": "transactions"
    },
    {
      "name": "sessions"
    }
  ],
  "v_filters": {},
  "v_orderBys": [],
  "v_limit": 1,
  "propertyId": "[redacted]"
}
Year-to-date ecommerce comparison through August 20251 row
{
  "v_dateStart": "2025-01-01",
  "v_dateEnd": "2025-08-31",
  "v_dimensions": [],
  "v_metrics": [
    {
      "name": "purchaseRevenue"
    },
    {
      "name": "transactions"
    },
    {
      "name": "sessions"
    }
  ],
  "v_filters": {},
  "v_orderBys": [],
  "v_limit": 1,
  "propertyId": "[redacted]"
}
August 2026 ecommerce performance1 row
{
  "v_dateStart": "2026-08-01",
  "v_dateEnd": "2026-08-31",
  "v_dimensions": [],
  "v_metrics": [
    {
      "name": "purchaseRevenue"
    },
    {
      "name": "transactions"
    },
    {
      "name": "sessions"
    }
  ],
  "v_filters": {},
  "v_orderBys": [],
  "v_limit": 1,
  "propertyId": "[redacted]"
}
August 2025 ecommerce comparison1 row
{
  "v_dateStart": "2025-08-01",
  "v_dateEnd": "2025-08-31",
  "v_dimensions": [],
  "v_metrics": [
    {
      "name": "purchaseRevenue"
    },
    {
      "name": "transactions"
    },
    {
      "name": "sessions"
    }
  ],
  "v_filters": {},
  "v_orderBys": [],
  "v_limit": 1,
  "propertyId": "[redacted]"
}

Charts

2026 Target Performance Through Augustcombo
Combo chart comparing actual target performance through August with target or expected pace; revenue completion is 84.7% against 66.7% expected pace, while average order value is 100.9% of target.

Source: GA4 and Zequence objectives; cumulative revenue completion and year-to-date average order value through 31 August 2026.

Objectives, with the agent's reasoning

On track1Achieved4of 5 objectives
  • Achieve £3,139,321 in total ecommerce revenue during 2026

    On track

    Target £3,139,321actual £2,657,780

    Revenue was 84.7% of target by the end of August, ahead of the straight-line pace of 66.7%.

  • Achieve £2,354,490.75 in total ecommerce revenue during 2025

    Achieved

    Target £2,354,491actual £2,354,491

    Zequence marks this historical 2025 objective as completed.

  • Deliver a cumulative ROI of 345% across 2025

    Achieved

    Target 345%actual 345%

    Zequence marks this historical 2025 objective as completed; GA4 alone does not contain the cost data needed to recalculate ROI.

  • Maintain an average order value of £27.39 across 2025

    Achieved

    Target £27.39actual £27.39

    Zequence marks this historical 2025 objective as completed.

  • Maintain an average order value of £29.77 across 2026

    Achieved

    Target £29.77actual £30.04

    Year-to-date average order value was £30.04, 0.9% above target.

Suggestions

  • Protect the stronger order value

    Achieved

    Continue the merchandising, bundle, and pricing tactics supporting a £30.04 year-to-date average order value, and monitor it monthly against the £29.77 floor.

    TowardsMaintain an average order value of £29.77 across 2026

  • Maintain revenue momentum

    On track

    Only £481,541.31 remains to reach the annual revenue target. Prioritise proven acquisition and retention activity while checking that the August growth remains profitable.

    TowardsAchieve £3,139,321 in total ecommerce revenue during 2026

Stored copy: https://door4.retool.com/api/file/26dd06e0-a895-4c57-97f7-197803af9fa7

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