did we hit our targets in august
anonNotes
- GA4 returned no sampling or thresholding warning. Average order value was calculated as purchase revenue divided by transactions; revenue pacing uses a straight-line annual benchmark and does not account for seasonality.
- August 2026 was compared with August 2025 because the question asks whether targets were hit in August and year-on-year comparison controls for seasonality.
- Annual objective progress uses 1 January–31 August 2026 and compares it with 1 January–31 August 2025.
- Average order value is calculated as purchase revenue divided by transactions because GA4 does not provide an average-order-value metric in the available schema.
- The report is anonymised throughout; underlying numeric data uses the configured anonymised source property.
- All objectives returned by Zequence are included; 2025 objectives are historical and were already marked completed.
- The saved file was created before its own URL was available, so its embedded jsonFileUrl may show a placeholder; the inline report contains the valid recovery URL.
- Domain
- acmecorp.com
- GA4 property
- [redacted]
- Period
1 Aug 2026 to 31 Aug 2026 · compared with 1 Aug 2025 to 31 Aug 2025 · Europe/London
- Generated
- 2026-09-08T14:19:30Z
- Contract
- 3.1
- Mode
- Anonymised
Headline
By the end of August, average order value had beaten its 2026 target and annual revenue was ahead of the pace needed to hit target.
All observations
| Observation | Metric | Dimension | Value | Previous | Change | Significance |
|---|---|---|---|---|---|---|
| Annual revenue is ahead of paceRevenue reached £2,657,779.69 by 31 August, equal to 84.7% of the £3,139,321 annual target after 66.7% of the year; it was 11.1% higher than at the same point in 2025. | purchaseRevenue | — | £2,657,780 | £2,392,242 | up +11.10% | high |
| Average order value beat targetYear-to-date average order value was £30.04, 0.9% above the £29.77 target and 2.7% above the comparable 2025 level. | averageOrderValue | — | £30.04 | £29.25 | up +2.70% | high |
| August revenue grew stronglyAugust generated £446,522.29 in ecommerce revenue, up 25.0% year on year. | purchaseRevenue | — | £446,522 | £357,121 | up +25% | high |
| August transactions increasedTransactions rose to 14,846 in August, 18.0% more than in August 2025. | transactions | — | 14,846 | 12,586 | up +18% | medium |
| August sessions increasedSessions reached 225,556 in August, up 19.5% year on year. | sessions | — | 225,556 | 188,679 | up +19.50% | medium |
GA4 requests issued
{
"v_dateStart": "2026-01-01",
"v_dateEnd": "2026-08-31",
"v_dimensions": [],
"v_metrics": [
{
"name": "purchaseRevenue"
},
{
"name": "transactions"
},
{
"name": "sessions"
}
],
"v_filters": {},
"v_orderBys": [],
"v_limit": 1,
"propertyId": "[redacted]"
}{
"v_dateStart": "2025-01-01",
"v_dateEnd": "2025-08-31",
"v_dimensions": [],
"v_metrics": [
{
"name": "purchaseRevenue"
},
{
"name": "transactions"
},
{
"name": "sessions"
}
],
"v_filters": {},
"v_orderBys": [],
"v_limit": 1,
"propertyId": "[redacted]"
}{
"v_dateStart": "2026-08-01",
"v_dateEnd": "2026-08-31",
"v_dimensions": [],
"v_metrics": [
{
"name": "purchaseRevenue"
},
{
"name": "transactions"
},
{
"name": "sessions"
}
],
"v_filters": {},
"v_orderBys": [],
"v_limit": 1,
"propertyId": "[redacted]"
}{
"v_dateStart": "2025-08-01",
"v_dateEnd": "2025-08-31",
"v_dimensions": [],
"v_metrics": [
{
"name": "purchaseRevenue"
},
{
"name": "transactions"
},
{
"name": "sessions"
}
],
"v_filters": {},
"v_orderBys": [],
"v_limit": 1,
"propertyId": "[redacted]"
}Charts
Source: GA4 and Zequence objectives; cumulative revenue completion and year-to-date average order value through 31 August 2026.
Objectives, with the agent's reasoning
Achieve £3,139,321 in total ecommerce revenue during 2026
On trackTarget £3,139,321actual £2,657,780
Revenue was 84.7% of target by the end of August, ahead of the straight-line pace of 66.7%.
Achieve £2,354,490.75 in total ecommerce revenue during 2025
AchievedTarget £2,354,491actual £2,354,491
Zequence marks this historical 2025 objective as completed.
Deliver a cumulative ROI of 345% across 2025
AchievedTarget 345%actual 345%
Zequence marks this historical 2025 objective as completed; GA4 alone does not contain the cost data needed to recalculate ROI.
Maintain an average order value of £27.39 across 2025
AchievedTarget £27.39actual £27.39
Zequence marks this historical 2025 objective as completed.
Maintain an average order value of £29.77 across 2026
AchievedTarget £29.77actual £30.04
Year-to-date average order value was £30.04, 0.9% above target.
Suggestions
Protect the stronger order value
AchievedContinue the merchandising, bundle, and pricing tactics supporting a £30.04 year-to-date average order value, and monitor it monthly against the £29.77 floor.
TowardsMaintain an average order value of £29.77 across 2026
Maintain revenue momentum
On trackOnly £481,541.31 remains to reach the annual revenue target. Prioritise proven acquisition and retention activity while checking that the August growth remains profitable.
TowardsAchieve £3,139,321 in total ecommerce revenue during 2026
Stored copy: https://door4.retool.com/api/file/26dd06e0-a895-4c57-97f7-197803af9fa7